Branding & Graphic Design — Case Study
ADEE
Premium kids clothing from Saudi Arabia — defined by design, built on quality.
DEFINED BY DESIGN
ADEE is a premium kids clothing brand based in Saudi Arabia, created to bring bold creativity and exceptional quality into fashion. Designed for personalities who love to stand out, ADEE uses high-quality materials and unique designs that reflect confidence and individuality — because kids deserve fashion as vibrant and limitless as their imagination.
Crew4 designed the identity around an olive and sage palette, the Ample Soft and Lama Rounded typefaces, and a hand-drawn line motif — every line tells a story. The system carries the brand from the logo to apparel, packaging, stationery, retail and social.
Cover
The ADEE Cover
The ADEE mark over campaign photography — kids, front and centre.
Brand Story
A Premium Brand from KSA
ADEE is a premium clothing brand based in Saudi Arabia.
Brand Line
Built on Quality
The brand line over campaign photography.
Logo
The Mark on Olive
The ADEE mark, quiet on the brand olive.
Logo
The Mark on Sage
The mark centred on sage green.
Colour Palette
Primary & Secondary
Olive, sage and black, with sunrise yellow, sky and peach.
Typography
Ample Soft & Lama Rounded
Ample Soft leads, Lama Rounded follows.
Signage
Storefront Sign
The lightbox sign at the shop front.
Application
Branded Coaster
The mark on a coaster, under glass.
Signage
Shutter & Line Pattern
The line motif running across the shutter.
Apparel
Hoodie Detail
Olive hoodie with the woven label.
Apparel
Bucket Hat
ADEE on the bucket hat.
Retail
Storefront Windows
Campaign posters in the shop windows.
Brand Pattern
Every Line Tells a Story
The line motif, the brand's signature pattern.
Application
Sticker Sheet
The mark in every colourway, on a sticker roll.
Stationery
Letterhead
The letterhead, carrying the line motif.
Stationery
Business Cards
Cards in hand — and in the pocket.
Stationery
Envelope & Campaign
The envelope beside campaign photography.
Packaging
Shopping Bag
The olive shopping bag with the line motif.
Packaging
Gift Box & Bag
Box and bag, ready to go home.
Packaging
Gift Box & Tee
The gift box opened, with the printed tee.
Digital
Social Media
The brand on social — posts and profile.
Digital
Website
The ADEE website, in the brand green.
Stationery
Business Card
The CEO card, front and back.
Stationery
DL Envelope
The DL envelope with contact details.
Stationery
A4 Envelope & Letter
A4 envelope and letterhead set.
Stationery
Invoice & Notebook
Invoice and notebook cover.
Application
ID Cards
Staff ID cards on lanyards.
Application
Sticker Set
The mark as stickers, in eight colourways.
A3 Poster
The line motif at poster scale.
START YOUR BRAND PROJECT
From a logo to a full brand system — we've got you covered.