Branding & Graphic Design — Case Study
AIRX
Saudi-born sportswear, designed for movement — built for ambition.
MOVING THROUGH EVERYTHING
AIRX is a Saudi-born sports brand built for those who push beyond limits. The name carries the essence of air — the invisible force behind every great performance — combined with the raw energy of X, a symbol of the unknown, the extreme and the extraordinary.
Crew4 designed the identity around a sharp orange X mark and a customised futuristic typeface. A vivid system of Energy orange, Focus blue and black carries the brand from the streets to the field — across apparel, packaging, stationery, signage and social.
Main Logo
Logo in Motion
The logo over blurred runners — speed built into the brand.
Brand Line
Moving Through Everything
The AIRX line on black.
Colour Palette
Power, Energy, Focus, Clean
Black, Energy orange, Focus blue and white over campaign photography.
Logo Design
Custom Typeface
The customised futuristic typeface, drawn for motion and performance.
Main Logo
Primary Logo
The orange X mark and wordmark on white.
Brand Mark
The X Symbol
The standalone X, and the Breathe Different campaign.
The Concept
Air + X
Wind and air — the invisible force behind the mark.
Logo Suite
Variations
Lockups across orange, black and white.
Application
Brand Flag
The orange flag carrying the mark.
Product
On Product
The identity on gloves, caps and tennis gear.
Digital
Print & Web
Brand curl and browser presentation.
Campaign
Tennis
Racket, cup and shoes on the orange court.
Packaging
Bags & Shaker
Retail bags and the branded shaker bottle.
Packaging
Shoe Boxes
Stacked black boxes on Energy orange.
Packaging
Tote & Box
Tote bag and box on court.
Apparel
Caps & Kit
Caps and apparel carrying small-mark details.
Detail
Woven Label
The X woven label and court-side box.
Application
Gym Kit
Duffel, bottle and training kit laid out.
Retail
Building Signage
The wordmark at architectural scale.
Packaging
Branded Tape
Orange, black and white packing tapes.
Stationery
Cards & Invoice
Business cards and invoice on clipboard.
Digital
Social Profile
The AIRX profile — premium sportswear, moving through everything.
Digital
Social Posts
Launch posts for the collection.
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