Web Design, Branding & Packaging — Case Study
ALTERPOP
A gourmet popcorn store with carnival soul — brand identity, packaging and a conversion-focused shopping experience, designed as one playful whole.
FLAVOUR FIRST. FUN ALWAYS.
AlterPop sells gourmet popcorn in 400g bags across six flavours — Chili & Lime, Nacho Cheese, Butter, Sriracha, Mango Habanero and Caramel. We built the brand and its store as one job: a carnival-inspired identity with illustrated flavour mascots, packaging designed for the shelf, and an e-commerce experience focused on bold storytelling, higher conversions and bigger baskets.
Choosing is the experience: a flavour quiz — Choose Your Alter Ego — a Starter Box for the undecided, mood-based collection pages and cross-sell signposts that keep shoppers discovering. Baloo headlines and General Sans text, warm cream and one hot red keep it playful at every size, from desktop down to the phone in your hand.
Store
ECOM Store, Gourmet Popcorn
The cover — the store held up over a sea of popcorn, carnival-bright before you even click.
Strategy
The Project
An e-commerce store for a popcorn brand, focused on bold user experience, higher conversions and increased average order value.
Strategy
The Problem, The Solution
Generic catalogues make flavours feel interchangeable — so flavour selection itself became the experience.
Motion
The Homepage Hero, in Motion
The hero section alive — mascots, curtains and popcorn in motion.
Process
Four Weeks, End to End
The timeline: strategy, branding, packaging, illustrations, UX and development in four weeks.
Identity
The Moodboard
Carnival, circus and state fair — the visual direction built to spark an emotional connection.
Store
Homepage Design
A creative homepage layout designed to lift conversions, repeat purchases and customer lifetime value.
Store
Choose Your Alter Ego
The flavour quiz — answer a few mood questions, get matched with your flavour.
Store
The Starter Box
Not sure which one is right for you? Start with the box, try a bit of everything, find your favourites.
Motion
Event Selection
Picking flavours for the big night — the selection flow in motion.
Store
Not Just Regular Popcorn
Bold flavours, real ingredients, good moments, worth sharing — the case for switching, told in lifestyle photography.
Store
Words from True Fans
First-time buyers on the Starter Box — social proof woven into the journey.
Identity
The Wordmark, Full Width
The footer board — the AlterPop wordmark stretched across a popcorn field, with 10% off your first order.
Identity
Typography & Colour
Baloo brings the personality to headings; General Sans keeps the text structured and easy to read.
Motion
The Conveyor
Bags on the move — the production line as a playful loop.
Branding
Merch & Mobile
AlterPop caps in the wild, and the Fire Starter collection on mobile.
Motion
The Mascot, in Hand
The chilli mascot steps off the screen as a plush toy.
Store
The Product Page
Butter, end to end — clear pricing, ingredients and flavour exploration, every element built to shorten time-to-purchase.
Store
Switch It Up!
Liked this one? The signpost cross-sells the next flavour — Chili & Lime, Nacho Cheese, Caramel.
Store
Words from True Fans
The reviews section in full — the Starter Box story, straight from a first-time buyer.
Store
Got Questions?
The FAQ — freshness, pack sizes and shipping answered beside the popcorn stand.
Store
The Footer
The full footer on cream — shop links, help, socials and the wordmark at full stretch.
Motion
The Case Cart
The cart moment in motion — bags in, ready to check out.
Branding
At the Fair
The brand out in its natural habitat — an AlterPop tee and a striped bucket at the state fair.
Process
The Design Grid
Behind the playful interface sits a strict grid — 1200px desktop, 320px mobile — keeping it consistent at every size.
Motion
The Quiz, in Motion
Choose your alter ego — the flavour-matching quiz in play.
Research
User Personas
Competitor analysis and purchase-behaviour research, turned into personas that guide navigation and product presentation.
Packaging
Personas & Package Design
Event shoppers and repeat buyers — and packaging designed to balance shelf visibility with brand storytelling.
Motion
The Flavours
All six flavours in motion — Chili & Lime to Caramel.
Store
The Store, at the Fair
The Switch It Up page on a laptop at the fairground, popcorn bucket alongside.
Store
The Collection Page
Mood-based browsing — the Fire Starter collection, built to encourage higher order value.
Store
Words from True Fans
The testimonial board once more, closing the loop before the footer.
Store
The Sign-Off
The final footer — red, cream and the wordmark at full width.
START YOUR WEB PROJECT
From the first sketch to a store your customers love — we've got you covered.