Branding & Graphic Design — Case Study
AYLA
A furniture and decor store in Sinop, Brazil — a bold orange identity built on furniture silhouettes, from the wordmark to the shop window.
YOUR HOME, YOUR STYLE.
Ayla Móveis sells furniture and decor with a personal touch — helping customers find the right piece and turn a house into a home. We built the identity around that promise: a serif wordmark with a sofa hidden in its letterforms, and a library of furniture silhouettes that can say anything — a sale, a catalogue, a shop window — at a glance.
One system runs through everything: vivid orange, black and off-white; silhouettes for the products, line drawings for the detail; and motion that keeps the brand moving across print, screens and social.
Cover
The Wordmark in Motion
The ayla wordmark — a sofa carried in the letterforms.
Identity
The Brand Film
The identity in motion — the slogan, the store and the bag.
In Store
The Identity in Hand
The wordmark on tablet, inside the store.
Identity
The Lockups
Móveis / Decorações — the two logo lockups.
The Catalogue
The booklet — orange spine, silhouette language inside.
Motion
The System in Motion
Animated brand slides.
The Product Grid
Furniture silhouettes and the product list, animated.
Campaign
Posters on the Sofa
Campaign posters with the silhouette range.
Campaign
Your Home, Your Style
The slogan panel, with posters and the product list.
Campaign
The Poster, Held
The chair poster at full size.
Packaging
Product Tags
Orange tags with the furniture silhouettes.
Campaign
Three Posters
Lamp, chair and armchair — the poster series in motion.
Identity
The Shapes
Abstract vessel and furniture forms — grey, black and orange.
Packaging
The Shopping Bag
The orange bag on black leather.
Motion
Brand Motion
The identity in motion.
Digital
The Website
The AYLA website — Sua Casa, Seu Estilo.
Motion
Slides, Animated
The brand slides, animated.
Campaign
Discount Posters
Up to 15% off — the offer posters.
Posters in the Studio
Printed posters with the speckled vases.
Identity
Quality, Stated
The quality message with the silhouette range.
Digital
Every Screen
Laptop, phone and tablet in orange.
Motion
On the Phone
The brand on mobile.
Merchandise
Cap & Box
The cap and the printed box.
Catalogue Pages
The product grid and the slogan page.
Stationery
Business Cards
Orange and white cards, animated.
Motion
The Tag in Motion
The orange tag across stone.
Merchandise
Phone Case
The orange case on dark wood.
Campaign
Offers in Motion
Discount tiles, animated.
In Store
Sale in the Window
20% off, in the shop window.
Campaign
The Chair Poster
The poster against green leaves.
Campaign
Posters on the Pavement
Sua Casa posters, laid out for review.
START YOUR BRAND PROJECT
From a logo to a full brand system — we've got you covered.