Branding & Graphic Design — Case Study
BRGR
Burger & more — a Saudi burger joint with a pattern for days.
NOW THAT IS A TASTY BURGER
BRGR is Burger & More — a Saudi burger joint built on one promise: now that is a tasty burger. The identity had to be as bold as the food and as repeatable as the orders: a logo you can read across a food court and a system that never runs out of surface.
Crew4 designed the identity around a stacked BR/GR wordmark whose letterforms break out into a full pattern system — set in Work Sans and Geeza Pro, coloured in craft tan and deep blue, and carried across boxes, wraps, bags, cups, cones and the crew’s aprons.
Main Logo
The Logo
BR over GR — the stacked wordmark for Burger & More.
Main Logo
Logo on Blue
The wordmark reversed out of the brand blue.
Typography
Work Sans & Geeza Pro
English in Work Sans, Arabic in Geeza Pro — one voice, two scripts.
Palette
Craft & Blue
The Pantone system — craft tan against deep brand blue.
Stickers
The sticker set — regular colours and the craft style.
Identity
The Letterforms
The letters let loose at oversized scale.
Pattern
The Pattern
Letterforms tiled into the signature wrap pattern.
Packaging
The Burger Box
The patterned box, open and ready.
Packaging
Wraps & Fries
Wrapped burgers and the fries cone in the pattern.
Packaging
Cup & Box
The patterned cup with its box.
Packaging
The Big Box
The large format box — pattern at full scale.
Packaging
Carrier Bags
The die-cut carrier bags in the blue pattern.
Packaging
Craft & Blue Bags
Craft texture against solid blue.
Packaging
Served Open
Boxes open, burger in — the pattern inside and out.
Packaging
Clamshell Boxes
The clamshell pair on craft.
Campaign
The Flat Lay
The full spread — can, pickles and loaded fries on pattern.
Packaging
Cups
The patterned cups, inside and out.
Packaging
Fries, Three Ways
Cones and packets — fries in full uniform.
Applications
Aprons
The crew’s aprons in the pattern.
Campaign
On the Grill
Now that is a tasty burger — the patty over open flame.
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