Branding & Graphic Design — Case Study
FENS
A whiff of luxury — where fragrance, fashion and café culture meet.
A WHIFF OF LUXURY
FENS is a contemporary lifestyle brand where fragrance, fashion, and café culture merge into one refined experience. Rooted in modern aesthetics and sensory exploration, FENS embodies elegance, creativity, and connection — live intensely, express freely, and embrace every detail with purpose.
Crew4 designed the identity around an ornamental, mirrored monogram and a refined serif logotype, set in the Messapia typeface. A palette of deep black, soft off-white and signal red carries the brand across perfume, beauty, coffee, clothing, packaging and digital.
Cover
A Whiff of Luxury
The ornamental FNS monogram over a warm, blurred glow — the cover.
Brand Line
A Whiff of Luxury
The brand line, set quietly around the mark.
The Vision
Fragrance, Fashion & Café
The guidelines open — a lifestyle brand where three worlds merge into one refined experience.
Main Logo
The Logomark
The mirrored, ornamental FNS mark on off-white.
Logotype
The Logotype
The FENS wordmark in refined serif capitals on black.
Logo Concept
Logomark Construction
The mark’s geometry — mirrored curves drawn on a construction grid.
Palette
Black, Off-White, Silver & Signal Red
The colour palette — monochrome depth with a single red accent.
Typography
Messapia
The visual voice — the refined, contemporary Messapia typeface.
Applications
Brand Application
Where the identity meets the world — products, print and digital.
Applications
Beauty
The mark on beauty packaging, paired with the campaign look.
Packaging
Boxes
Black and white boxes stacked — the mark and logotype alternating.
Digital
Website
The homepage — perfumes, coffee and clothing under one wordmark.
Packaging
Sachet & Stickers
Silver sachets and sticker sheets carrying the identity.
Packaging
Shopping Bag
The black carrier with red interior, beside the lily.
Applications
Silk
The monogram printed on white silk — fashion as a brand surface.
Editorial
Editorial Layouts
Campaign layouts mixing portrait, silk and the stacked monogram.
Fragrance
Fragrance Campaign
Roller vials and the beauty portrait — scent as image.
Café
Coffee Pouch
The café line — matte black pouch, white mark.
Café
The Cup
The takeaway cup — wordmark above, monogram below, red at the base.
Fragrance
Fragrance & Coffee
Amber fragrance with its box and the coffee pouch — two lines, one identity.
Stationery
Envelopes & Stationery
Black and silver envelopes with the logotype set at an angle.
Applications
The Collection
Fragrance, beauty, coffee and the carrier — the full FENS collection.
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