Branding & Graphic Design — Case Study
GHAZWA
Saudi streetwear as a moving presence — show up, get captured, disappear.
SHOW UP. GET CAPTURED. DISAPPEAR.
GHAZWA is not built around traditional retail, seasonal drops, or permanent spaces. It is designed as a moving presence — fast, limited, and intentionally unpredictable. The identity had to feel the same: quiet, premium, and impossible to pin down.
Crew4 designed the complete system: a geometric logo mark that fuses the letters of the name into a single shape, a custom futuristic typeface, and a palette of matte black, bone white and sand beige — carried across apparel, packaging, stationery, outdoor and social applications.
Cover
Campaign Cover
The label’s world — beige tones, a vintage Porsche, quiet confidence.
Brand Line
Show Up · Get Captured · Disappear
The brand line on matte black — the whole philosophy in five words.
Palette
Matte Black, Bone White & Sand Beige
The colour system — monochrome with one warm neutral.
Typography
Custom Typeface
A customized futuristic typeface — geometric structure, continuous movement.
Main Logo
Primary Logo — On Bone White
The geometric mark and wordmark on the light ground.
Main Logo
Primary Logo — On Matte Black
The same lockup reversed on matte black.
Logo Concept
One Mark, Three Moments
The mark’s construction — three elements, three moments, one movement.
Digital
Social Profile
The @ghazwa.sa profile — show up, get captured, disappear.
Applications
Campaign & Garment Label
Street campaign photography paired with the woven garment label.
Foil Mark
The mark foiled on matte black stock.
Typography
Masiva Font Family
The supporting typeface — Masiva in twelve weights.
Packaging
Shopping Bags
Black and bone-white carriers carrying the wordmark.
Packaging
Tape & Box
Branded tape with the matte black box.
Packaging
Stacked Boxes
The box system stacked — mark and wordmark alternating.
Outdoor
Billboard & Patterned Box
Street-level billboard presence with the patterned box.
Packaging
Hang Tags
Black and bone hang tags with the mark.
Applications
Pattern & Woven Label
The monogram pattern and the woven neck label.
Outdoor
Rooftop Billboard
The campaign cover at rooftop scale.
Stationery
Stationery Suite
Letterhead, cards and campaign imagery in one system.
Stationery
Embossed Card & Documents
The embossed black card with the brand documents.
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