Web Design & Development — Case Study
HORIZON
A performance and lifestyle eyewear store — its identity and online experience designed together, from the first brand elements to the product pages.
FROM SPORT TO STREET.
Horizon brings performance and lifestyle eyewear into one store: polarised nylon lenses, a POV capture camera and ride alerts in frames built for the road and the trail. We designed the identity and the store as one job — brand elements, a design system of 120+ screens, and the full shopping journey: catalogue, product pages, virtual try-on, cart and checkout.
The system holds across desktop, tablet and mobile: jet black, powder white and one ruby red; big type, large photography, and eyewear shown up close — so choosing a pair without trying it on still feels certain.
Identity
Inside Horizon
The identity and the store, introduced — 120+ screens designed on one system.
Motion
Product Technology
The POV capture camera and adaptive tint lenses, in motion.
Store
The Catalogue
The product catalogue on tablet, with the camera and ride-alert features.
Identity
Typography in Motion
The type grid — the Horizon typography system, animated.
Identity
The Wordmark Grid
HORIZON set in type — the brand grid, animated.
Store
Collections & Categories
Limited drops on tablet; Road, Gravel, Mountain, Running and Lifestyle on mobile.
Store
Collaborations
The collaborations page on laptop — twenty-six stories.
Store
Virtual Try-On
360° preview — picture yourself in your next pair.
Store
Footer & the Product Page
Newsletter and store footer on tablet; the Motion One on mobile.
Store
Results for Sunglasses
Search results and “Designed to be seen” — the range on tablet.
Store
Cart & About
The cart drawer and the Horizon Store story, over the campaign photo.
START YOUR WEB PROJECT
From the first sketch to a store your customers love — we've got you covered.