Shopify & E-commerce — Case Study
IZZE
A Shopify store for IZZE sparkling juice — flavour in big type and bright colour, with the cans as the heroes.
FLAVOUR FIRST. SPARKLE ALWAYS.
IZZE makes sparkling juice — real fruit juice, gently carbonated, in cans that wear their flavour on the outside: Strawberry, Apple, Clementine, Grapefruit, Blackberry and Cherry-Lime. We designed the brand's Shopify storefront around one idea: the cans are the heroes, and everything else gets out of their way.
The work here is the homepage design: a hero that talks straight — "Are You Talking About Fruit Juice?" — with the Sparkling Strawberry can front and centre, hot products and flavour stories following down the page. A deliberately focused piece of work: one page, six flavours, and type and colour doing the selling.
Store
The Homepage Hero
The store in its browser frame — "Are You Talking About Fruit Juice?" in big type, the Sparkling Strawberry can front and centre.
Store
The Store, on Laptop
The same homepage on a laptop — one focused page, where flavour and colour do the selling.
Store
The Full Homepage
The complete homepage top to bottom — hero, hot products and flavour stories in a single long scroll.
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