Web Design & Development — Case Study
JELON
An AI-powered trading assistant for crypto, forex and stock traders — a marketing site, a trading platform and a mobile app, designed as one clear system.
COMPLEX MARKETS. CLEAR DECISIONS.
Jelon turns raw market data into structured trade ideas. We designed the whole ecosystem — the marketing website and landing pages, the trading platform itself, the mobile app and the account interface — on one design system: dark, precise, and built so a trader can read the market in seconds, not minutes.
Every screen follows the same rules the product does: colour instead of paragraphs, a signal card instead of a cluttered dashboard, and a clear status hierarchy — so what matters is never buried.
Cover
Behind Every Screen
The cover — behind every screen is a decision.
Interface
The Interface in Motion
The platform’s cards and signals, animated.
Introduction
About Jelon
The AI trading assistant, introduced.
The Brief
Problem & Solution
One system for three markets — colour instead of text, a signal card instead of a dashboard.
Platform
The Platform
Market data and signals, live in the interface.
Overview
The Platform at a Glance
Advantages, trading signals, steps, service packages and roadmap.
Design System
Design System & Type
The dark visual language — and the font that carries it.
Typography
SF Mono
The typeface, in motion.
Design System
Colour
Tonal palettes that turn raw market data into a clear status.
Design System
The Grid
Breakpoints and structure across desktop, tablet and mobile.
Process
Design Process
Form follows understanding.
Process
How We Work
Discovery, prototyping and design.
UX Design
The Main Flow
The user journey — onboarding, the signal feed and the signal lifecycle.
The Product
AI-Powered Trading Assistant
Jelon — in one line.
Desktop
The Desktop Platform
The full trading interface, screen by screen.
Desktop
Where Traders Work
The platform on the desktop.
Mobile App
The App in Motion
The mobile experience, animated.
Mobile App
App Screens
Instruments and trading signals in the app.
Mobile App
The App
Trading signals, in hand.
Mobile App
Every Trade at a Glance
Positions and watchlists on mobile.
Mobile App
Stay in the Loop
Analysis and alerts in the app.
Mobile App
Just Ask
Tell Jelon what you need — a voice-first way into the market.
Design System
The Component Library
The building blocks behind every screen.
Design System
States & Signals
Interface states across the platform.
Platform
The Dashboard
Market data, structured and clear.
The Result
The Result
Market noise became a clear signal — scattered data became one decision flow.
START YOUR WEB PROJECT
From the first sketch to a platform traders trust — we've got you covered.