Branding & Graphic Design — Case Study
OOU
Loungewear from Saudi Arabia — quiet luxury, everyday comfort.
QUIET LUXURY. EVERYDAY COMFORT.
OOU is a clothing and accessories brand that focuses on comfort and calm in the quiet moments between life's rushes. It creates timeless loungewear that blends elegance and simplicity — perfect for travel, work, or unwinding at home.
Crew4 designed the identity around a lowercase oou. wordmark with a full stop — clean, geometric and understated, in Cozy black, Comfort green and Pure white. The system carries the brand from the loungewear and the label to bags, boxes, stationery and social.
Cover
The OOU Cover
Loungewear on the sofa, the oou. mark above.
Brand Story
Comfort & Calm
Timeless loungewear for the quiet moments.
Identity in Action
The Poster
The poster on the wall.
Campaign
Quiet Luxury
Softness, close up.
Colour
The Palette
Cozy black, Comfort green and Pure white.
Logo
The Wordmark
oou. on cream and black.
Logo
Logo Versions
The mark in four colourways.
Brand Story
The Inspiration
Clean, geometric type with a full stop.
Logo
Soft Mark
The mark, softly embossed.
Typography
Satoshi
The typeface, in English.
Identity in Action
Socks & Mark
Socks and the stacked mark.
Campaign
Everyday Comfort
Stretching into the day.
Identity in Action
Signage
The banner on the building.
Identity in Action
Storefront
The shop front.
Identity in Action
Slides & Tee
Slides and the beige tee.
Identity in Action
The Shopping Bag
Carried out of the store.
Identity in Action
Tag & Tote
The hang tag and the tote.
Identity in Action
Business Cards
Cards and the model.
Identity in Action
Boxes
Black and cream boxes.
Identity in Action
Packaging
Three boxes.
Identity in Action
Sticker & Cups
The round sticker and the cups.
Identity in Action
Bag & Shorts
The bag and the shorts.
Identity in Action
Thank You Cards
Thank-you cards, black and white.
Identity in Action
Lanyard & ID
The lanyard and the ID card.
Identity in Action
Slides
Slides with the tagline.
Identity in Action
Social Media
The feed, three posts.
Identity in Action
Social Profile
@OOU.KSA on social.
Identity in Action
Business Cards
The cards, three ways.
Identity in Action
DL Envelopes
DL envelopes, black and cream.
Identity in Action
A4 Envelopes
Letterhead and A4 envelopes.
Identity in Action
Invoice & Notebook
Invoice and notebook cover.
Identity in Action
ID Cards
Staff ID cards.
Identity in Action
Sticker Set
Round stickers in every colour.
START YOUR BRAND PROJECT
From a logo to a full brand system — we've got you covered.