Web Design & Development — Case Study
PADEL POINT
A website for Odesa’s first indoor padel club — designed to turn curiosity about a new sport into real inquiries and bookings.
NOT A LANDING PAGE.
Padel Point is Odesa’s first indoor padel club, in a country where most people have never picked up a racquet. The website had to do two jobs at once: sell the club, and teach the game.
So every page works like the club itself — real photos over stock, copy short enough to read on the way to the door, and a mobile experience built for the moment someone decides to play. A place people show up to, online and on court.
Film
The Opener
Padel Point, in motion.
The Club
About Padel Point
Odesa’s first indoor padel club — in a country where most people have never picked up a racquet. Every page sells the club, and teaches the game.
Mobile
Not a Landing Page
A place people show up to, online and on court — 96% satisfaction, courts in the heart of Odesa.
The Website
On the Laptop
The site where it will actually be used — courtside.
Scope
Scope of Work
Brand identity, website UI/UX, content and social — one system.
Film
The Club Film
The energy of the club, on screen.
The Homepage
The Full Homepage
Every section, top to bottom.
Research
What Do Users Actually Want?
The research behind the structure — answered in 30 seconds.
Strategy
What Exists. What Was Missing.
The customer journey map — Padel Point against the typical club site.
Mobile
The Mobile Page
The ideal choice for everyone — active, accessible, social.
Branding
The App Icon
Padel Point in the pocket — the icon, designed.
Principles
Real Photos Over Stock
Energy can’t be faked — and copy short enough to read on the way to the door.
Mobile
The Full Mobile Page
Services, coaching and club events — the whole page, phone-first.
Design System
Colour & Type
The palette — and Inter, in four weights.
Film
On Court
The game, filmed.
Community
At the Centre of Everything
The community page — news, events and the life of the club.
Everywhere
Phone, Watch, Court
The club across screens — and on the wrist.
The Question
What Every Club Site Gets Wrong
Booking isn’t the finish line — the question the whole site answers.
Film
The Closer
Padel Point — one last rally.
START YOUR WEB PROJECT
From the first sketch to a site that fills courts — we've got you covered.