Shopify & E-commerce — Case Study
SNACKS
A Shopify store for HIPPEAS, the plant-based chickpea snack brand — bold flavour up front, and a shopping journey built to convert.
PLANT-BASED SNACKS. BUILT TO CONVERT.
HIPPEAS makes plant-based snacks from chickpeas — Puffs, Tortilla Chips, Pops and the Protein Crunch range — all vegan, gluten-free and packing 8g of plant protein. We designed and built their Shopify store as a full redesign: a storefront that leads with flavour and mission, and carries the brand's bright, far-out personality through every page.
The journey runs homepage, product pages and collection pages, with subscribe-and-save offers doing the heavy lifting on repeat orders. Brand-story pages — the mission, regenerative farming, the Avena Foods pilot — sit inside the shopping flow rather than off to the side, so the reason to buy is never more than a scroll away.
Store
The Opener — Four Screens, One Board
The whole pitch on one board: the Protein Crunch hero, the Tortilla Chips product page, the mission and Big Flavor Energy.
Store
The Homepage Hero
Try Our New Protein Crunch — the hero leads with the newest range and the bags do the talking.
Store
Sections, Tilted
Homepage sections on the slant — Better For You and Big Flavor Energy, energy carried through every scroll.
Store
The Full Homepage
Top to bottom: hero, certifications, SNACK WITH PEAS OF MIND product cards, testimonials and the turquoise footer.
Store
The Product Page
Chickpea Tortilla Chips, Nacho Vibes — $24.99, or subscribe & save at $21.24. Inside the Chip, then You May Also Like.
Store
The Puffs Collection
The shop page — filters across Puffs, Chips, Pops and Protein, pack shots lined up flavour by flavour.
Story
The Sustainability Story
We're On A Mission To Shake Things Up — regenerative farming and the Avena Foods pilot, told as a story page.
Story
Impact, in Green
The impact page in its green variant — what sustainable farming means, footprint by footprint.
Store
The Sign-Off Collage
The closing board on orange — the mission hero and Meet The Hippeas Pack, the key screens gathered in one place.
START YOUR SHOPIFY PROJECT
From the first sketch to a store that sells — we've got you covered.