Branding & Graphic Design — Case Study
STRATA
Luxury streetwear, built in layers — a bold monochrome identity for a Saudi label.
BUILT IN LAYERS, WORN WITH IDENTITY
STRATA is a luxury streetwear brand born from the idea that style, like identity, is built in layers. Inspired by the contrasts of modern fashion, the brand is modern, bold, authentic, expressive and confident — and the identity is designed to feel exactly that.
Crew4 designed the complete system: a customised, dynamic logotype whose layered letterforms express the brand concept, the Archivo type pairing, and a strict black-and-white palette carried across apparel, packaging, stationery, outdoor and retail applications.
The Identity
Brand Cover
The STRATA logotype over campaign photography.
Campaign
Built in Layers
The brand line — built in layers, worn with identity — over campaign photography.
Logo Design
Layered Letterforms
Outlined construction of the customised logotype.
Main Logo
Logotype on White
The primary logotype in black on white.
Main Logo
Logotype on Black
The customised logotype on black — bold, modern and dynamic.
Typography
Dynamic Typeface
Repositioned letters add styles and directions to the identity.
The Concept
Built in Layers
Layers — the core idea of the brand — in stacked garments and the bar mark.
Application
Floating Garments
Campaign styling carrying the stacked STRATA mark.
Application
Brand Flag
The identity in motion — branded flag.
Typography
Archivo Family
The type system that gives the brand its voice.
Digital
Instagram Profile
The brand on social — the @strata.sa profile.
Digital
Social System
Launch content — new collection posts and social layouts.
Outdoor
Billboard
The logotype at architectural scale.
Packaging
Shopping Bag
Matte black retail bag with the logotype.
Packaging
Gift Boxes
Black rigid boxes carrying the wordmark.
Packaging
Tote Bag
Studio shot of the black STRATA tote.
Packaging
Box Stack
The wordmark repeated across stacked packaging.
Retail
Storefront Signage
Signage bringing the brand to the street.
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